During the initial phase, the client shared two reference logos that not only served as sources of inspiration but also captured their admiration. In particular, they made it explicitly clear that they favored the font type utilized by the esteemed Bill & Melinda Foundation, expressing a specific desire to incorporate a similar aesthetic in their own logo design. Turning to the image component, the client expressed a strong inclination towards incorporating a silhouette representation of a dancing couple, drawing inspiration from the approach masterfully executed by the renowned Calgary Dance Foundation.

The clients have already provided the designated colors for the logo, specifically pink and black, although they did not specify the desired saturation levels. Consequently, I have been granted the freedom to exercise my discretion in determining the optimal saturation for the colors. Considering that ballroom events predominantly take place during evening hours or in dimly lit environments, I have chosen a brighter shade of pink to ensure better visibility under such conditions. This decision was made with the intention of enhancing the logo's legibility and impact in darker settings.