Intelisys Ads

The one where I developed creative direction for different newsletter ads.

CREATIVE DIRECTION
PHOTO MANIPULATION

About the Project

A newsletter ad

Intelisys, a telecom master agent, uses newsletter as one of their medium for promoting the products and services in the telecom channel.

The Challenge

Crowded platform

Aside from the newsletter sent out through internal medium, Intelisys also uses the Telecom Channel platform, iAgent. This is a platform where all the telecom agents, suppliers, and other firms are connected. Since all the other companies post here too, it is indeed a challenge to make your ad or other messaging stand out.

The solution

Creative imagery

I utilized prominent visual references to enhance the ad's visibility. I recommended adopting a wit-driven approach or utilizing impactful imagery instead of the conventional corporate-style tone commonly found in advertisements.